You’ve identified the goal, targeted the right audience, you even know what they need. Last question, “What do you want them to do!” For many online campaigns this becomes the scene of the accident. Either the link points to the wrong place, (never your home page) or you’ve added a link creating a distraction. After moving heaven and earth to get them to the right place, don’t blow it by giving them a bright shiny object.
In this edition of the Art of Digital Leverage learn why we remove all links that lead away from the primary objective. Don’t offer links to social, or alternatives. Watch this podcast to learn how to get them to check out, learn more. register.