Mobile Marketing – From Possible to Profitable

If you’ve ever been faced with a request to print a PDF format coupon from your SMARTPHONE, you get it. There’s more to mobile ready that simply publishing a site using, “Responsive Web Design”. It is the timeless technology trap. Technology makes it possible, but it takes marketing strategy to make it profitable. Here’s how to get your mobile users on board, all the way to the bank.

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NNGroup Publishes Social Media Usability Guidelines

If everyone used commonsense to build and publish websites, we wouldn’t need Jakob Nielsen’s insights. The true value of his reports comes from his delivery of why social media usability is important. I’ve paid hundreds for his reports, but not this time, this one is free. If you are serious about making technology work, I recommend you download “Streams, Walls, and Feeds”.

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