Don’t start a business until people are asking you to

In his post, “Don’t start a business until people are asking you to” author Derek Sivers recommends holding off on creating that killer logo or mobile optimized website until you have actual customers. It makes sense, but I believe in conducting research and investing in what we call “seat time” before you start offering a new product or service.

My research on viable live video presentation platforms started a year ago. I’ve tried Meerkat, Periscope, Blab, Snapchat, and a bunch of others. Then I found it Zoom.

This weekend’s Art of Digital Leverage global conference in Jacksonville proved the premise. Magic happened when a global attendee asked a question. I started to respond, then stopped when an attendee in Europe provided a  better answer. I stepped back to allow the collaboration to continue.

A local attendee had more to add. solution. Instead of handing her a microphone, we placed an iPad in front of her. The three attendees worked together, creating value.  All without a talking-head, expensive broadcast equipment, or a production crew. The created value, not only for themselves, but everyone in the “room”.

After the presentation a local attendee approached me and said, “I’ve got to have this! Can you do this for me?”  All you had to do is ask.

You have all the technology needed to succeed. What’s missing is the art. If you’re looking to reach a global audience, without technology clouding your vision or collaboration, check out  If you’re ready to implement, contact us. All you have to do is ask…